{"id":209071,"date":"2024-01-12T13:01:37","date_gmt":"2024-01-12T21:01:37","guid":{"rendered":"https:\/\/www.bruceclay.com\/?page_id=209071"},"modified":"2026-05-20T10:46:46","modified_gmt":"2026-05-20T17:46:46","slug":"b2b-saas-startup","status":"publish","type":"page","link":"https:\/\/www.bruceclay.com\/case-studies\/b2b-saas-startup\/","title":{"rendered":"SEO Approach Helps B2B SaaS Startup Quadruple Website Traffic"},"content":{"rendered":"

A B2B SaaS startup company quadrupled its website traffic, increased users by 367% and increased non-branded keyword clicks by 359% in just 17 months by partnering with Bruce Clay.<\/strong><\/p>\n

\u201cWe started to see positive results almost immediately, so we decided to partner with them.\u201d -Vice President of Marketing<\/em><\/strong><\/p>\n

The Situation<\/h2>\n

A startup industrial-sector-focused B2B SaaS company was concerned with increasing its website traffic in an emerging technology space that is not well-defined.<\/p>\n

The company\u2019s marketing team initially hired outside firms to handle their SEO. However, these firms weren\u2019t effective; they didn\u2019t fully understand the company\u2019s business and the nuances of being in an emerging technology space with no agreed-upon keywords and keyword phrases.<\/p>\n

The marketing team tried to do their SEO independently, but progress was slow as they didn’t have the bandwidth to fully support the project.<\/p>\n

The Solution<\/h2>\n

The company decided to try working with a firm one more time, so they reached out to Bruce Clay.<\/p>\n

\u201cThe team at Bruce Clay had a great sales pitch that showcased how their approach to SEO differed from others, so we decided to evaluate what they could do for us,\u201d said the Vice President of Marketing.<\/p>\n

Bruce Clay worked with the company to generate a comprehensive list of 100 keywords they wanted to rank for and continued to update
\nthe keyword list based on new marketing initiatives.<\/p>\n

Once the SEO targets were set, the Bruce Clay team generated content to rank for those keywords. This content included industry-specific keyword silos about relevant topics that were critical to the company\u2019s success. The team also created informational, research-based content ranging from basic glossary pages to in-depth blog articles and tutorials.<\/p>\n

The Results<\/h2>\n

\"Graphic
\nAs a result of Bruce Clay\u2019s efforts, the company saw the number of its website users surge by 367 percent during a seventeen-month period. Additionally, the company realized a 359 percent increase in clicks from non-branded keywords. The increases in ranking and traffic led to more qualified leads.<\/p>\n

\u201cIt was extremely easy to work with the Bruce Clay team. They quickly understood our business.\u201d -Vice President of Marketing<\/em><\/strong><\/p>\n